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BusinessNovember 25, 2024

Insomnia Cookies is set to open a new late-night bakery in Cape Girardeau by the end of 2024, transforming the former Marco's Pizza location.

Insomnia Cookies, a late-night cookie baker, will open up in Cape Girardeau by year's end. The company primarily markets to college students, and the Broadway location is close to the Southeast Missouri State University campus.
Insomnia Cookies, a late-night cookie baker, will open up in Cape Girardeau by year's end. The company primarily markets to college students, and the Broadway location is close to the Southeast Missouri State University campus.Christopher Borro ~ cborro@semissourian.com

The Philadelphia and New York-based Insomnia Cookies chain is coming to Cape Girardeau in the coming weeks. Opening at 1330 Broadway, the former Marco’s Pizza location before it closed in March, the new bakery will employ around a dozen workers.

“… This new store will bring a warm and deliciously indulgent offering to Cape Girardeau, allowing Insomniacs to bring their dessert dreams to life and feed their culinary curiosity with endless customizable cookies, brownies, and ice cream creations,” company founder and chief executive officer Seth Berkowitz said in an email to the Southeast Missourian. “As a rapidly expanding late-night bakery, we’re constantly looking for new store locations and are excited to grow the Insomniac community here in Cape Girardeau.”

Berkowitz said the location would open by the end of 2024.

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He and Jared Barnett founded Insomnia Cookies at the University of Pennsylvania in 2003. It now has more than 265 locations, many of which are situated near college campuses.

Grand opening events are in the works for the Cape Girardeau location as it nears its completion. The bakery will be open noon to 1 a.m. Sunday, 11 a.m. to 1 a.m. Monday to Wednesday, 11 a.m. to 3 a.m. Thursday and Friday and noon to 3 a.m. Saturday.

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