LUBBOCK, Texas -- With Missouri carrying a three-game losing streak to its match with Kansas this week, coach Gary Pinkel said he needs to show his players how to win.

"I think my players, no question they want to win," Pinkel said after Missouri lost to Texas Tech Saturday night in Kliff Kingbury's record-breaking game. "But obviously I'm not doing a very good job of teaching them how to win."

After the 52-38 loss to the Red Raiders, Missouri must now regroup before the rival Jayhawks visit Columbia Saturday for a meeting of the only Big 12 teams still winless in league play.

Kingsbury completed 49 of 70 passes Saturday for 510 yards and five touchdowns, breaking the Big 12 yardage record he set earlier this year and his school records for completions and attempts.

"He was like in a zone," Pinkel said, so frustrated that even after talking to his players and the media, he kicked the door on the way out of the locker room to the team bus.

"I'm very disappointed we didn't play better, and I've got to deal with that. But he played a great football game."

Kingsbury came in needing 182 yards to become the first collegiate Texas quarterback to get 10,000, and he had that by the first quarter.

"Did I do that?" Kingsbury said. "That's really huge. That's one of those things that when you get into college and look at that number, you think, 'Wow."'

Texas Tech's defense kept Missouri (3-4, 0-3 Big 12) in check most of the first half Saturday, and the Red Raiders (5-3, 2-1) moved at will. They ended with 606 yards of offense.

"It was like little-league football out there," said Missouri outside safety Gary Anthony.

The Tigers gained 445 total yards, getting 275 passing yards from quarterback Brad Smith and 139 rushing yards despite losing starting tailback Zack Abron to a knee injury in the second quarter.

"This year, its been a back-and-forth battle," said tailback T.J. Leon, who led the Tigers with 52 rushing yards. "The defense doesn't show up, then the offense doesn't show up."

Tech took a quick 14-3 lead with Kingsbury's 13-yard touchdown pass to Anton Paige and a 35-yarder to Nehemiah Glover that capped a 98-yard drive. Glover also caught TD passes of 8 yards and 1 yard.

Two possessions later, Smith hit Justin Gage with a 53-yard touchdown pass to make it 14-10.

Tech's Robert Treece kicked a field goal, but a 6-yard run by Missouri's T.J. Leon ended an 80-yard march and made it 17-17. The Red Raiders scored two more touchdowns to lead 31-17 at halftime.

Tech scored on its first possession of the third quarter -- a first for the Red Raiders this season -- to put the game out of reach.

"The goal was to stop the big plays," said Missouri cornerback R.J. Jones. "Stop the deep passes. But I don't recall them hitting any deep passes. It was the underneath stuff that killed us."