ADDY awards showcase area's best ads

Business Today

Infants, an outdoorsy info-mercial and a recruitment brochure were the big winners at the seventh annual ADDY awards Feb. 13. The three "Best in Show" awards for advertising in print, electronic and mixed mediums went to Southeast Missouri Hospital, Red Letter Communications and the Perryville-based Wright Group.

The event was hosted by the Tri-State Advertising and Marketing Professionals and was held at the University Center Ballroom. About 135 people attended.

"The three 'Best in Show' entries are considered the best of the best," said club president Keith Whitworth. Whitworth said that the club halted its "People's Choice Award" because it was basically a popularity contest, and that they added two more Best In Shows to better represent excellence.

Southeast Hospital won Best in Show for mixed media for its "Experience Southeast OB" campaign. That package included a video promotion that is sent to expectant mothers, a 24-piece information packet put in doctors' offices and sending babies' footprints to mothers a few weeks after delivery.

Cape Girardeau-based Red Letter Communications won Best In Show for its electronic presentation, "Stihl TV," a 30-minute info-mercial for Stihl power tools. One of the video directors, Andrew Chronister, said it is unlike other info-mercials in that it feels more like an outdoor program.

The Wright Group of Perryville won Best In Show for its print package, a recruitment brochure for the American Society of Concrete Contractors.

Whitworth said there were 168 entries and more than 60 awards were given out. The entries were judged by industry professionals at Arkansas State University, including professors in the marketing department, printers in the area and media consultants. Some of the awards will be sent on to national judging.

ADDY AWARD WINNERS

In sales promotion, product or service sales presentation catalog

An ADDY Award went to The Wright Group for its "Fushion Catalog" done for Benchmark. Credits go to: Johnathan Wright, Scott Lorenz, Karree David, Ryan Armbruster, Dianna Schloss.

An ADDY Award went to The Wright Group for its "Benchmark Clocks Catalog" done for Benchmark. Credits go to: Johnathan Wright, Scott Lorenz, Ryan Armbruster, Karree David, Dianna Schloss.

A Citation of Excellence went to Paducah Printing for its "Harpers Country Hams & Gifts" done for Harpers Country Hams. Credits go to: Glenn Hall, Creative Director Glenn Hall, Design Glenn Hall, Photography.

A Citation of Excellence went to The Wright Group for its "Hazel 2002 Catalog" done for Hazel. Credits go to: Johnathan Wright, Scott Lorenz, Ryan Armbruster, Karree David, Dianna Schloss.

In sales promotion, product or service sales presentation, sales kits or product information sheets

An ADDY of Distinction went to Concord Printing for its "Experience Southeast OB Packet" done for Southeast Missouri Hospital. Credits go to: Concord Creative Department, Southeast Missouri Hospital.

In sales promotion, audio/visual sales presentation, video, audio, film or computer (including powerpoint)

An ADDY of Distinction went to St. Francis Medical Center for its "Women's Heart Advantage" done for St. Francis Medical Center. Credits go to: Steven C. Bjelich, president and CEO; Barbara Thompson, vice president of marketing.

In collateral material, annual report, four-color

An ADDY Award went to St. Francis Medical Center for its "2002 Annual Report" done for St. Francis Medical Center. Credits go to: Steven C. Bjelich, President and CEO; Barbara Thompson, vice president of marketing.

In collateral material, brochure, four-color

An ADDY of Distinction went to The Wright Group for its "ASCC Mix Brochure" done for Widmar/Garnet Public Relations. Credits go to: Johnathan Wright, Scott Lorenz, Ryan Armbruster, Karree David, Dianna Schloss.

An ADDY Award went to The Wright Group for its "Lynchburg - Original and Authentic Collectibles" done for Cap America. Credits go to: Johnathan Wright, Scott Lorenz, Karree David, Ryan Armbruster, Dianna Schloss.

A Citation of Excellence went to The Wright Group for its "Holloway 2003 Team Apparel Collection" done for Holloway. Credits go to: Johnathan Wright, Scott Lorenz, Ryan Armbruster, Karree David, Dianna Schloss.

A Citation of Excellence went to St. Francis Medical Center for its "Little Reasons Case Statement" done for St. Francis Medical Center. Credits go to: Steven C. Bjelich, president and CEO; Barbara Thompson, vice president of marketing.

In collateral material, brochure, campaign

An ADDY Award went to Southeast Missouri State University for its "Recruitment Series" done for Southeast Missouri State University. Credits go to: Juan Crites, director of Public Services/Publications Nancy Kelley, coordinator of Publications Design.

A Citation of Excellence went to Southeast Missouri State University for its "Harrison College of Business Series" done for Southeast Missouri State University. Credits go to: Juan Crites, director of Public Services/Publications.

In collateral material, covers (only the cover is judged), CD, video, cassettes

An ADDY Award went to Concord Printing for its "Chamber of Commerce directory cover" done for Cape Girardeau Chamber of Commerce. Credits go to: Amy Chiles, designer.

In collateral material, covers (only the cover is judged), magazine

An ADDY Award went to Concord Printing for its "Cover - Health Care directory" done for Southeast Missourian. Credits go to: Amy Chiles, designer.

In collateral material, poster, single

An ADDY of Distinction went to The Wright Group for its "Spot poster - Bow Wowza" done for Magnet. Credits go to: Johnathan Wright, Scott Lorenz, Dianna Schloss, Karree David, Ryan Armbruster.

An ADDY Award went to Paducah Printing for its "Poster B/Artists Wanted"done for Paducah Artist Relocation Program. Credits go to: Nathan Brown, designer.

A Citation of Excellence went to Concord Printing for its "Vintage Impressions Concord Calendar" done for Concord Printing Services. Credits go to: Kate Schaefer, designer.

In collateral material, special event material, invitation

An ADDY Award went to Craig Williams Creative for its "Community Link Christmas Invitation" done for Craig Williams Creative. Credits go to: Craig Williams, Creative director; Shawna Vercellino, senior graphic designer.

In collateral material, special event material, announcement

An ADDY Award went to Concord Printing for its "Roaring 20's Southeast Showcase" done for Southeast Missouri Hospital Foundation. Credits go to: Amy Chiles, designer.

In direct marketing, business-to-business, single, flat

An ADDY of Distinction went to Craig Williams Creative for its "Belleville viewbook" done for Belleville Area Chamber of Commerce. Credits go to: Craig Williiams, Creative director; Shawna Vercellino, senior graphic designer.

An ADDY Award went to Craig Williams Creative for its "Bowling Green Magazine" done for Bowling Green Area Chamber of Commerce. Credits go to: Craig Williams, Creative director; Shawna Vercellino, senior graphic designer.

A Citation of Excellence went to Craig Williams Creative for its "Middletown, Kentucky viewbook" done for Middletown Chamber of Commerce. Credits go to: Craig Williams, Creative director; Shawna Vercellino, senior graphic designer.

A Citation of Excellence went to Craig Williams Creative for its "Livonia viewbook" done for Livonia Chamber of Commerce. Credits go to: Craig Williams, Creative director; Pam Kellerman, senior designer.

A Citation of Excellence went to Craig Williams Creative for its "Pasco viewbook" done for Pasco Chamber. Credits go to: Craig Williams, Creative director; Jill Nowakowski, graphic designer.

In direct marketing, consumer campaign, flat

A Citation of Excellence went to Southeast Missouri State University for its "Recruitment Series" done for Southeast Missouri State University. Credits go to: Juan Crites, director of Public Services/Publications; Nancy Kelley, coordinator of Publications Design.

In direct marketing, consumer campaign, three dimensional/mixed

An ADDY of Distinction went to Southeast Missouri Hospital for its "Experience Southeast" done for Southeast Missouri Hospital. Credits go to: marketing Department, Concord Creative Department.

In out-of-home, outdoor, extension/dimensional

An ADDY Award went to St. Francis Medical Center for its "OB LED Board" done for St. Francis Medical Center. Credits go to: Steven C. Bjelich, president and CEO; Barbara Thompson, vice president of marketing.

In consumer magazine, full page, four-color

A Citation of Excellence went to Southeast Missouri Hospital for its "It'sTIME" done for Southeast Missouri Hospital. Credits go to: Leigh Asmus, print advertising/graphic specialist.

In newspaper, spread of multiple page, black and white

A Citation of Excellence went to Southeast Missourian for its "9-11 Memorial Service Recognition" done for Southeast Missourian. Credits go to: Gary Rust, II, designer/director.

In interactive media, Web sites, business-to-business

A Citation of Excellence went to Element 74 for its "SEMO Tank Web Site" done for SEMO Tank. Credits go to: Allison Lent, flash animation/HTML; Jeff Vandeven, graphic design.

In interactive media, Web sites, consumer

An ADDY Award went to Element 74 for its "Edgewater Glass Web site" done for Edgewater Glass. Credits go to: Allison Lent, flash animation/HTML; Jeff Vandeven, graphic design.

A Citation of Excellence went to Element 74 for its "Braces-R-Us Web Site" done for Noffel Feuerhahn Orthodontics. Credits go to: John McClung, programmer/HTML; Allison Lent, flash animation; Jeff Vandeven, graphic design.

A Citation of Excellence went to Southeast Missourian for its "seMissourian.com" done for Southeast Missourian. Credits go to: Gary Rust, II, designer/producer; James Baughn, webmaster.

A Citation of Excellence went to Paducah Printing for its "Web Site" done for Southern Jazz. Credits go to: John Benhamin, designer. In interactive media, online, rich-text e-mails

A Citation of Excellence went to The Wright Group for its "Spot Me Sweepstakes" done for Magnet. Credits go to: Johnathan Wright, Scott Lorenz, Ryan Armbruster, Karree David.

In radio, local (single market), 60 seconds

An ADDY Award went to Zimmer Radio Group of Southern Illinois for its "Spam" done for ShawneeLink Internet. Credits go to: Timothy Miles, writer/producer; Juli Ingram-Hooks, voice talent; Brenda Bender, voice talent; Felicia Dick, voice talent; Angie Porter, voice talent; Rosslind Rice, voice talent; Kent Zimmer, voice talent; Matt Canon, voice talent; Tim McIntyre, voice talent; Ryan Patrick, voice talent; Timothy Miles, voice talent; Mike Grisham, writer.

A Citation of Excellence went to Zimmer Radio Group for its "Psychic Hotline" done for Ford Groves. Credits go to: Bryan Young, writer-producer; Bryan Young, talent; Bob Neff, talent.

In radio, local campaign

A Citation of Excellence went to Zimmer Radio Group for its "Samurai Landscaping" done for Bloomfield Road Lawn & Landscape. Credits go to: Todd Luster, writer-producer-talent; Bryan Young, writer-producer-talent; Kathy Fisher, talent.

In television, local (single market), 30 seconds A Citation of Excellence went to Southeast Missouri Hospital for its "Women"s and Children's Services" done for Southeast Missouri Hospital. Credits go to: Keith Whitworth, producer.

A Citation of Excellence went to KFVS-12 for its "O'Bannon" done for Missouri Delta Medical Center. Credits go to: Andrew Wright, producer.

A Citation of Excellence went to WSIL-TV 3 for its "Marion Memorial Hospital" done for Marion Memorial Hospital. Credits go to: Jim Sweeney, producer; Reggie Cosey, video; Scott Foster, graphics.

In television, local campaign

An ADDY Award went to St. Francis Medical Center for its "Level III NICU TV" done for St. Francis Medical Center. Credits go to: Steven C. Bjelich, president and CEO; Barbara Thompson, vice president of marketing.

A Citation of Excellence went to Southeast Missouri Hospital for its "Online Health" done for Southeast Missouri Hospital. Credits go to: Keith Whitworth, producer.

In television, local television self-promotion

An ADDY of Distinction went to KFVS-12 for its "Backyard Bar-b-q" done for KFVS-12. Credits go to: Dan Timpe, promotion director; John Dissauer, talent.

A Citation of Excellence went to KFVS-12 for its "Heartland Eyesores" done for KFVS-12. Credits go to: Todd Long, promotions producer.

A Citation of Excellence went to KFVS-12 for its "Viewpoint Promo" done for KFVS-12. Credits go to: Dan Timpe, promotion director; Mike Smythe, talent.

A Citation of Excellence went to WDKA-TV for its "Cops-Andy Block" done for WDKA-TV. Credits go to: Adam Click, editor; Rob Chronister, audio editor; Chuck Moffitt, executive producer; Nicole Dunning, executive producer.

In television, infomercials

An ADDY of Distinction went to Red Letter Communications for its "Stihl TV" done for Stihl.Credits go to: Jim Riley, concept and producer; Mike Simmons, director and writer; Andy Chronister, editor and videographer.

In mixed media campaigns, business-to-business, regional/national

A Citation of Excellence went to Paducah Printing for its "CSI Customer Conference" done for Computer Services Inc. Credits go to: Glenn Hall, creative director; Nathan Brown, designer; John Hoy, illustration; Nathan Brown, illustration.

In mixed media campaigns, consumer, local (single market)

An ADDY Award went to Craig Williams Creative for its "Rend Lake College Murphy-Wall Pinckneyville campus" done for Rend Lake College Murphy-Wall Pinckneyville campus. Credits go to: Craig Williams, creative director; Jill Nowakowski, graphic designer.

In industry self-promotion

A Citation of Excellence went to Craig Williams Creative for its "Good Chemistry is Good Business" done for Craig Williams Creative. Credits go to: Craig Williams, creative director.

In industry self-promotion, campaign

An ADDY Award went to Craig Williams Creative for its "Announcement/Call For Entries/Invitation" done for Tri-State Advertising and Marketing Professionals. Credits go to: Craig Williams, Creative director; Clint Eilerts, graphic designer; David Wheatley, graphic designer; Matt Price, graphic designer.

In visual and audio elements of advertising, logo, trademark or corporate symbol design

A Citation of Excellence went to St. Francis Medical Center for its "Department Logos" done for St. Francis Medical Center. Credits go to: Steven C. Bjelich, president and CEO; Barbara Thompson, vice president of marketing.

In visual and audio elements of advertising, video, film, Internet, animation or special effects

A Citation of Excellence went to St. Francis Medical Center for its "Little Reasons Campaign Video" done for St. Francis Medical Center. Credits go to: Steven C. Bjelich, president and CEO; Barbara Thompson, vice president of marketing.

In public service, print advertising, magazine A Citation of Excellence went to RW marketing, LLC for its "Food and Restaurant Guide 2002-2003" done for RW marketing, LLC. Credits go to: Jennifer Birk, Carol Robert.

A Citation of Excellence went to Southeast Missouri Hospital for its "Vim and Vigor" done for Southeast Missouri Hospital. Credits go to: Marketing Department, McMurry Publishing.

In public service, broadcast, electronic, interactive

A Citation of Excellence went to Missouri Department of Transportation for its "MODOT Southeast District Web Site" done for Missouri Department of Transportation. Credits go to: Tonya Wells, senior outreach specialist; Angie Wilson, public information manager.