Yahoo to spend $100M in bid for more brand buzz

SAN FRANCISCO -- Yahoo Inc. believes a lot of its good work has been overlooked by investors and the media so it's spending more than $100 million to get the word out to consumers directly.

The money is going toward the Internet company's most expensive marketing campaign it began five years ago. Yahoo provided a peek at the 15-month blitz Tuesday in New York.

The ads will run on television, online and other media in the United States and nine other countries where Yahoo hopes to expand on a worldwide audience that is already approaching 600 million.

Despite its extensive reach, in recent years Yahoo's profits sagged and many people turned to Internet search leader Google Inc. and relative newcomers like Facebook Inc. and Twitter Inc.