Zimmer Radio wins top ADDY

Business Today

A Zimmer Radio Group commercial prodding people with rough road problems to use a local paving company's services won the Best of Show award at the sixth annual Tri-State Advertising and Marketing Professionals ADDY Awards ceremony held in Cape Girardeau on March 1.

The commercial, called "Involuntary Vibrato," won creator Bryan Young his second Best of Show award since 1999.

"The reason I wrote the Involuntary Vibrato scenario is because I thought that anybody who's been on a country road can identify with that washboard effect you get when you're driving," said Young, creative services director for Zimmer. "It was meant to draw listeners into that and make them want to smooth their humps and bumps" - a reference to the company's slogan.

About 100 people attended the ceremony on the Southeast Missouri State University campus. Joyce Hunter of Cape Girardeau is president of the advertising and marketing organization.

The People's Choice award went to St. Francis Medical Center for its "Medicine to the Highest Power" commercials.

Other awards were distributed, including citations of excellence, ADDY awards and ADDY of Distinction awards.

The entries were judges by media professionals at Arkansas State University.

Top winners have the opportunity to advance to district competition

Winners of the 2001 ADDY Awards

Bi-State Convenience Stores

Bi-State Convenience Stores, One Wish, ADDY of Distinction, Bryan Young, Scott Blank

Bi-State Convenience Stores, World Tour, ADDY Award, Bryan Young, Scott Blank

Concord Printing Services

Southeast Missouri Hospital, Southeast Missouri Hospital, ADDY of Distinction, Kate Schaefer, Sally Owens

Christian Faith Fellowship, Logo, Christian Faith Fellowship, ADDY Award, Leeann Milde

Concord Printing Services, Concord 2001 calendar, ADDY Award , Jackalyn Riston

Southeast Missourian, Say It In Print ad, ADDY Award, Kate Schaefer, Mike Tenholder

Tri-State Advertising/Marketing, ADDY 2000 Call for Entries, ADDY Award, Leeann Milde, Kate Schaefer

Horizon Music, Logo, Falcon, Citation of Excellence, Jackalyn Riston

Concord Publishing House

Concord Publishing House, Kids Under Construction, Citation of Excellence, Joanne Boettcher

Drury Southwest Signs

Show-Me's Donnie Harris, Show-Me's billboard, Citation of Excellence, Jeff Bohnert

Fox 23 KBSI

FOX 23 KBSI, Less Commercials promo, Citation of Excellence, Chuck Moffitt

KFVS 12

KFVS 12, KFVS 12 Web site, Citation of Excellence, Paul Keener

KFVS 12, Bob in a Box, Citation of Excellence, Dan Timpe, Teresa Connell

One Moore Production

Illinois Centre, "The Week Before Christmas," Citation of Excellence, Chris Moore

Paducah Printing Corp./Horizon Graphics

Mid-Continent College, Mid-Continent College promo, ADDY Award, Nathan Brown

S & W Productions

Cape Girardeau Chamber of Commerce, Welcome to Cape Girardeau, Citation of Excellence, Linda Job

Southeast Missouri Hospital

Southeast Missouri Hospital, "See the Difference," Citation of Excellence, Keith Whitworth

Southeast Missouri Hospital, "Footprints to the Future," Citation of Excellence, Keith Whitworth, Jay Wolz

Southeast Missouri Hospital, Invitation to Nursing recruit, Citation of Excellence, Nancy Bray, Sally Owen

Southeast Missouri State University

Southeast Missouri State Univ., Technology brochure, ADDY Award

Southeast Missouri State Univ., Sheryl Crow benefit concert, Citation of Excellence, Nancy Kelley

Southeast Missourian

Chateau Girardeau, Dear Sister, Citation of Excellence, Paul Walker, Scott Anderson

Southeast Missourian, semissourian.com, Citation of Excellence, Jon Rust, James Baughn, JoAnne Boettcher, Angela Stanfield

Southeast Missourian, OFF! No. 12, Citation of Excellence, Gred Dowdy, Paul Walker

Target Marketing

Illinois Centre, Gift certificates direct mail, Citation of Excellence, Sue McEwan, Chris Moore

The Roberts Group, Inc.

St. Francis Medical Center, St. Francis Medical Center, ADDY of Distinction, Steven Bjelich

St. Francis Medical Center, Treasure ad campaign, ADDY Award, Steven Bjelich, Mary Spell

St. Francis Medical Center, Medicine to the Highest Power, Citation of Excellence, Steven Bjelich, Barry Satler

St. Francis Medical Center, Medicine to the Highest Power, Citation of Excellence, Steven Bjelich, Barry Sattler

St. Francis Medical Center, Medicine to the Highest Power, Citation of Excellence, Steven Bjelich, Barry Sattler

St. Francis Medical Center, St. Francis Medical Center, , Citation of Excellence, Steven Bjelich, Daniel Holter, Michael Standal

St. Francis Medical Center, Medicine to the Highest Power, Citation of Excellence, Steven Bjelich

Wings Creative Advertising and Design

Outback Collections, Eddie Hackman Sculptures, ADDY of Distinction, Janet Haines

WPSD News Channel 6

WPSD News Channel 6, Get Out Alive, Citation of Excellence, Trena Bell

Zimmer Radio Group

Paving Pro's, "Involuntary Vibrato," Best of Show, Bryan Young, Sherry Brown, Jim Morris

Humane Society of SE Missouri, "Pets Can Add Up," Citation of Excellence, Bryan Young