REGISTERING SECURITIES IN FIRM'S NAME CAN BE BARGAIN

This "Financial Focus" column is prepared by Edward Jones Investments, headquartered in St. Louis. Jones includes branches throughout the nation, including Cape Girardeau and Jackson.

In this day and age of $150 designer purses, $50,000 cars and $1 million homes, bargains can be difficult to find. One bargain that's no secret, however, is registering securities in a firm's name.

When you register securities in firm name, a bank or brokerage firm takes physical possession of and manages the day-to-day responsibilities associated with your securities. Even though you no longer physically possess your stock or bond certificates, you retain control of the securities and can do with them as you wish.

Registering securities in firm's name is truly a bargain when you consider this service typically costs little or nothing and offers so many advantages.

When securities are registered in a firm's name, the bank or brokerage firm that takes possession of your certificates:

-- collects all interest and dividends from the securities for you;

-- provides regular updates on the status of your securities;

-- notifies you whenever your bonds are called or mature; and

-- furnishes one simple annual tax-reporting form.

All of these are attractive services; however, the biggest advantage of registering securities in a firm's name is the safety this service provides. When your securities are registered in a firm's name, you no longer have to worry about them being lost, stolen or accidentally destroyed.

Consider, for example, this true story of a Washington investor. This self-made millionaire invested regularly in bonds. Although he registered some of his bonds in a firm's name, he didn't trust his investment firm's computer system with all his bonds.

Unfortunately, this proved to be a costly mistake. When a group of children started a fire while playing with matches, the local fire department couldn't control the inferno. When the last ember had died, an entire apartment complex and 32 homes, including the home of the bond investor, were completely destroyed, even though the fire department was just two blocks away.

Fortunately, no one was injured in the fire, but the bond investor lost $1.2 million worth of securities in the blaze! Of course, the bonds could be replaced, but the cost of doing so was about $24,000. That's an expensive lesson.

Many investors find it comforting to keep possession of their stock and bond certificates. If you insist on retaining physical possession of your securities, remember to keep written records of all your stock and bond certificates. Record the description, amount and certificate number of each security before placing it in a safety-deposit box.

No one plans to lose a security, to have their property stolen or to lose their possessions in a natural or man-made disaster. Unfortunately, these are everyday occurrences. Why take a chance with your stock and bond certificates when registering securities in a firm's name is one of the best bargains available today?

The Southeast Missourian does not recommend that readers buy or sell stocks featured in this column, which is provided for informational purposes only.