TOWN OF POCAHONTAS TAKES DISNEY MOVIE IN STRIDE

POCAHONTAS -- John Smith doesn't live here.

Disney's animated feature "Pocahontas" can't be shown here. The town doesn't have a movie theater.

But the Disney movie, with its cast of characters from Indian heroine Pocahontas to Jamestown, Va., settler John Smith, will be seen almost everywhere else. The movie opened in six cities, including St. Louis this weekend and will be in movie theaters nationwide in the coming week.

The film is already being marketed to the hilt with a record amount of tie-in merchandise. In all, major corporations will spend $125 million on everything from books to moccasins, and sheets to toothbrushes.

But if you visit the town of Pocahontas, situated nine miles north of Jackson on Highway C, you won't find "Pocahontas" merchandise in shop windows.

In part, that's because there are only a handful of businesses: an insurance office, feed mill, tool and bait shop, restaurant and a meat processing plant.

Today, it is a quiet town of 130 people.

But at one time it boasted a number of businesses, including three grocery stores, a lumber yard, a doctor's office, a harness shop and shoe repair, two blacksmith shops, two creameries, a car dealership, a funeral service, telephone switchboard, a band and a barbershop.

"I don't think we have ever had a movie theater here," said Marjorie Swan, a longtime resident and the town's unofficial historian.

Swan doesn't have any young grandchildren. But that doesn't matter when it comes to the movie "Pocahontas."

"I will probably go see it," Swan said, although she conceded the town has little to do with the 17th century Indian princess.

The town was named for the famed Indian princess, but only because it was an Indian name townspeople could spell and pronounce, Swan said.

Samuel Green established a trading post in the area in the early 1850s. It was called "Green's Station."

The Shawnee Indians had a large encampment two miles to the north of the current townsite.

Green fell in love with a beautiful, dark-eyed Shawnee Indian princess. But she and her tribe moved away.

Green wanted to name the town after her, but the pronunciation and spelling proved too difficult.

"He could hardly say it, much less spell it," Swan said.

So around 1858, he named the town after Pocahontas, an Indian name that was familiar to the settlers, most of whom had come from Virginia and North Carolina.

These days, the only visible symbol of Pocahontas is in the postage-stamp size city park, which stands virtually in the shadows of the large mill.

A metal tepee, painted white with Indian markings and a plaque mounted on a stone base pay tribute to Pocahontas. They were erected in 1958 during the town's centennial.

Across the street is a tiny post office. Red, white, yellow and purple butterfly decals decorate the large window that lets light into the closet-size lobby and the small office situated behind the counter.

Verna Kieninger has been a part-time clerk at the post office for 20 years.

She delivers a broad smile when asked about the highly publicized Disney movie.

"I promised my grandkids we would get the tape as soon as possible," she said.

Kieninger said she also will probably buy her grandchildren "Pocahontas" T-shirts.

The Cape Girardeau County town isn't the only community to be named after the Indian princess. Kieninger said she knows of at least three others in Illinois, Arkansas and Iowa.

Mail for those communities sometimes ends up in Pocahontas, Kieninger said.

Pocahontas Lumber still uses an Indian maiden logo, but the lumber and hardware store moved to Jackson in 1965.

The logo actually was sort of an afterthought. Pocahontas Lumber manager Earl Saupe said the Indian maiden was created by Southwestern Bell for the hardware store's Yellow Pages ad.

All the Disney hype means little to Jeannie Hanners, who sells tools and bait at Hanners Handy Tools store. The business is in a white-painted concrete block building, just down the street from the tepee.

Hanners said she is too busy to drive to Cape Girardeau to see a movie, even one named "Pocahontas."

Still, townsfolk here have a lot of pride. They like their quiet town just the way it is, even if it doesn't sell "Pocahontas" movie merchandise.

"It's a good place to live," Swan said.