There has been a little brouhaha in a Georgia high school over a student who wore a shirt with a Pepsi logo on it on the day officials from Coca-Cola were visiting as part of marketing effort that encourages students to come up with creative ways to distribute discount cards to other students. The Pepsi-sporting student was suspended for -- what? Bad manners, it seems.

The real issue is being overlooked. Why is a high school allowing its students to be used to give preferential treatment for selling a soft drink? The answer: Money. The school with the best promotion of Coke products can win $10,000.

Who should be suspended? The student, or the school administrators for going along with this?