Emporio Armani collection seduces with textures, softness at Milan Fashion Week

MILAN (AP) — Giorgio Armani kept his youth game sharp with an Emporio Armani menswear collection presented during Milan Fashion Week on Saturday that was all about texture and glistening surfaces.

Titled “Seductive,” the 90-year-old designer’s Fall-Winter 2025-2026 collection for youthful dressers invited the touch: velvet three-piece suits decorated with delicate watch chains, fine ribbed lurex knitwear, luxurious corduroy pants that puddled around lug sole shoes.

Urban outerwear included belted trenches, sleek, oversized leather coats with deep slits for big steppers and long fake furs. Silken scarves were knotted like a tie, for a tromp l’oeil wave beneath blazers.

The runway show in Armani’s theater opened and closed with a soundtrack of blowing wind, beckoning cold, perhaps as a hex against global warming. Mountaineers toting climbing gear and decked out in color-block parkas in shades of purple, pink, olive and brown opened the show. An urban couple dressed for a party and bundled against the elements closed it.

Armani, dressed in his trademark navy blue, took a bow for the fashion crowd, then posed with models before greeting VIPs, including U.S. actor Toby Wallace, Chinese actor and singer Zeng Shunxi, and model Lennon Gallagher.

Trend Watch:

Faux fur collars. Body-con fine knits that glisten. Cap of all sorts, but especially a neat leather beanie.