featuresDecember 25, 2005
HOT SPRINGS, Ark. -- The Hot Springs Advertising and Promotion Commission has reached an agreement with Mike Wurm, a top bass angler, to help promote the city to travelers. "We couldn't think of a more appropriate way to help spread the word about Hot Springs' reputation as a fishing destination than by having a true fishing legend like Mike Wurm represent the city in at least 20 professional tournaments in 15 states during 2006," commission director Steve Arrison said...
The Associated Press

HOT SPRINGS, Ark. -- The Hot Springs Advertising and Promotion Commission has reached an agreement with Mike Wurm, a top bass angler, to help promote the city to travelers.

"We couldn't think of a more appropriate way to help spread the word about Hot Springs' reputation as a fishing destination than by having a true fishing legend like Mike Wurm represent the city in at least 20 professional tournaments in 15 states during 2006," commission director Steve Arrison said.

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Hot Springs hosted the high-profile FLW Championship bass tournament this year, which drew broadcast and print coverage. Rather than sponsor a lesser tournament in the coming year, the commission chose to seek exposure with Wurm, an angler who has a regular presence in big tournaments. Wurm is a seven-time B.A.S.S. Classic qualifier and four-time FLW Championship qualifier, in 2006.

Arrison said more than 40,000 people came to the Hot Springs Convention Center for weigh-ins and an outdoors show.

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